The importance of our flora is astronomical. Being the pollinators of earth, their role extends beyond botanical beauty. The very essence of flowers is to ensure reproduction and the survival of our fauna.
Over the years you’ve allowed us the opportunity to express our affinity for flowers. In our designs, boutiques and campaigns, we’ve been able to tell botanical stories that mean something to us.
Flowers in Focus evolved as our way of highlighting the importance and beauty of our flowers - to nature and our brand. They have been an integral piece of Silk Laundry’s puzzle since the beginning.
In April 2022, we launched Silk Laundry’s inaugural photography competition, Flowers in Focus. We asked for your botanical submissions of any kind.
Silk Laundry’s Creative Director, Katie Kolodinski, alongside dear friends, Ezra Patchett and Ani Wilson, were chosen to adjudicate the competition. Hosting space for art in their own lives, their interpretations held immense credibility.
Being our first competition, we didn’t know what to expect. However, all presumptions were jubilantly exceeded. Flowers in Focus attracted nearly 2,000 submissions from all corners of the world. Each entry held its own unique and interesting perspective.